Taste of Chocolate Event Benefits Auburn Women and Girls

January 2019
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Taste of Chocolate Event Benefits Auburn Women and Girls

Old Town Auburn’s Taste of Chocolate event is a beloved ode to everyone’s favorite confection. Each February, chocoholics flock to Auburn’s historic district to taste their way through decadent, mouth-watering bites of rich cocoa bliss.

But this annual tradition is more than just a hedonistic delight: it’s a fundraiser benefiting women and girls throughout Placer County.

A Taste of Chocolate Supports Women and Girls in Auburn

Old Town Auburn partners with the Auburn branch of the American Association of University Women (AAUW) to bring this delightful event to life every year.

The American Association of University Women (AAUW) is a nonprofit organization that advances equity for women and girls through advocacy, education, philanthropy, and research.

Money generated from AAUW fundraising is used to fund educational scholarships for women and girls in the local area.

The Auburn chapter of the AAUW raises money for:

When you participate in the Taste of Chocolate event, you’re participating in a fundraising effort that can help more local women and girls go to college, or make STEM (science, technology, engineering & math) fields more exciting and accessible for middle school girls.

Taste of Chocolate originated as a small event held in Downtown Auburn in the early 2000s. In 2005, after Old Town Auburn suffered from a major fire, business owner Linda Robinson campaigned to bring the Taste of Chocolate event to Old Town.

“I thought it might be a good idea to bring it to Old Town in a way to generate some good will and do something uplifting after that fire,” said Robinson, owner of Sun River Clothing Co. AAUW agreed to partner with Old Town and the rest, as they say, is history.

“It’s been a great partnership and a funding stream for their scholarship program which creates so many opportunities for women and young girls.”

Ready to embark on a chocolate-y adventure and do your part to support local women and girls in Auburn?

Here’s how you can participate in the Taste of Chocolate event in Old Town Auburn:

Taste of Chocolate Event Details

The 13th annual Taste of Chocolate event takes place Sunday, February 10, 2019.

Beginning at 12:00pm, event participants meet at the Courthouse on Lincoln Way and Maple Street to receive a “passport”, raffle ticket, and box for collecting chocolates.

From noon until 3:00pm, the search is on!

Take your passport to participating merchants and get a taste of smooth, silky, luxurious chocolate at each stop. Fill your box with delightful delicacies to take home or enjoy them all on the spot - we won’t judge!

At 3:00pm, take your completed passports to the front porch of Re-Find Living to be entered into a raffle for prizes.

Be on the lookout for the Sugar Plump Fairies handing out free chocolates along the way - they’re a treasured part of this tradition.

How to Buy Tickets

You can buy tickets beginning January 25th at Sun River Clothing, 1585 Lincoln Way in Old Town Auburn.

Event tickets can also be purchased on the day of the event at Sun River Clothing, the Old Town Post Office, or at the Courthouse.

Tickets cost $20 each.

Tickets can only be purchased with cash or check - no debit or credit cards.

We’ll See YOU at a Taste of Chocolate!

There’s so many reasons to take part in this divinely delicious event in Old Town. Whether you’re looking for a fun idea for a pre-Valentine’s Day date, the perfect outing for friends, or you’re a self-professed chocoholic who never turns down the opportunity to go chocolate tasting ….

A Taste of Chocolate is an event not to be missed. Show your support for the women and girls in your area by purchasing tickets for the AAUW Taste of Chocolate event.